La Pokémon Company met en place la reconnaissance faciale dans ses boutiques TCG pour contrer le marché noir
Face à la spéculation croissante et au marché noir des cartes Pokémon TCG, The Pokémon Company a introduit un système de reconnaissance faciale dans cinq de ses boutiques officielles. Cette mesure vise à réguler l'accès et les achats, garantissant ainsi une expérience d'achat équitable pour tous les fans et luttant contre les comportements de revente illicite.
La franchise Pokémon, un phénomène culturel établi depuis trois décennies et la plus lucrative de l'histoire du divertissement, tire une part significative de ses revenus actuels des cartes Pokémon TCG. Bien que la majorité de ces cartes aient une valeur nominale, certaines atteignent des prix astronomiques, transformant le jeu de cartes en une activité commerciale lucrative pour des acteurs spéculatifs plutôt qu'en un simple passe-temps.
La spéculation sur les cartes Pokémon est devenue un problème si prégnant que le gouvernement japonais explore des solutions pour encadrer les achats en gros par les spéculateurs, qui manipulent les prix du marché à leur guise. Anticipant d'éventuelles législations, The Pokémon Company a pris les devants en déployant un système "anti-accaparement". Selon des informations relayées par Nintendosoup, un système de reconnaissance faciale, lié aux pièces d'identité, a été mis en œuvre cette semaine dans cinq boutiques Pokémon TCG officielles.
Les clients, dès l'âge de l'école primaire, devront saisir leur numéro d'accès dans le système lors de la récupération d'un ticket d'entrée numéroté pour la boutique. Le personnel sera alerté si des individus tentent d'accéder à la boutique plusieurs fois. Comme l'indique le communiqué publié sur le site officiel Pokémon TCG, l'objectif de cette mesure est "d'offrir un environnement d'achat sûr à tous les clients, de prévenir la criminalité et de garantir le respect des règles d'accès et d'achat en vigueur".
Cette initiative soulève la question de l'équilibre entre la régulation nécessaire pour contrer la spéculation et la préservation de l'accessibilité pour les collectionneurs passionnés. La Pokémon Company cherche à trouver cet équilibre afin de protéger la valeur et l'intégrité de son jeu de cartes très apprécié.
Traduction en Anglais :
The Pokémon Company Implements Facial Recognition in TCG Stores to Combat Black Market
Facing growing speculation and a black market for Pokémon TCG cards, The Pokémon Company has introduced a facial recognition system in five of its official stores. This measure aims to regulate access and purchases, thereby ensuring a fair shopping experience for all fans and combating illicit reselling activities.
The Pokémon franchise, a cultural phenomenon for three decades and the most lucrative in entertainment history, derives a significant portion of its current revenue from Pokémon TCG cards. While most of these cards are worth little more than the cardboard they are printed on, some have sold for hundreds of thousands of dollars throughout the game's history, transforming it more into a commercial venture for "users" than a genuine card game.
Speculation on Pokémon cards has become such a serious issue that even the Japanese government is seeking ways to limit bulk purchases by speculators, who thus manipulate market prices at will. The Pokémon Company has sought to preempt legislation and has already implemented an "anti-hoarding" system. According to information from Nintendosoup, a facial recognition system linked to identification has been implemented this week in five official "Pokémon TCG" stores.
Customers, aged at least primary school age, must enter their access number into the system when retrieving a numbered entry ticket for the store, and staff will contact customers attempting to enter the same store multiple times. According to the statement released on the official Pokémon TCG website, this measure aims to "provide a safe shopping environment for all customers, prevent crime, and ensure compliance with current access and purchase rules."
This initiative raises the question of balancing the necessary regulation to counter speculation with preserving accessibility for passionate collectors. The Pokémon Company is seeking to find this balance to protect the value and integrity of its beloved card game.
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