Shift Up criticised for AI-generated music video for 'Stellar Blade'

Shift Up, the developer behind the acclaimed 2024 action game "Stellar Blade," has adopted an unusual marketing approach for its upcoming sequel, "Stellar Blade: Blood Rain." Instead of showcasing more gameplay or cinematic footage, the studio has released a new music video titled "Wanna be in LOVE." The peculiar aspect? The entire video appears to be AI-generated.

The ongoing debate surrounding AI-generated content continues, despite its pervasive presence online. As reported by VGC, YouTube has flagged Shift Up's new video as containing "modified or entirely computer-generated audio or imagery." A quick viewing of the video strongly suggests that little to none of its content was created by human hands.

Unsurprisingly, the reception in the comments section has been largely critical. One user quipped, "The price of your RAM just shot up watching this video." Another remarked, "Ah, so this is how they're trying to make the Stellar Blade universe a reality."

The video itself seems to add to the controversy by featuring what appears to be a fabricated behind-the-scenes report and an unexplained connection to "KPop Demon Hunters." While this unconventional marketing strategy is unlikely to dampen overall enthusiasm for "Stellar Blade: Blood Rain," it has certainly not significantly boosted excitement.

Shift Up criticized for AI-generated music video for 'Stellar Blade'

English Translation:

"Stellar Blade: Blood Rain," the highly anticipated follow-up to the successful 2024 action game, is employing a rather peculiar marketing strategy. While most games typically offer more gameplay or cinematic previews, "Blood Rain" has presented us with a new clip. A clip entirely created by AI...

AI-generated content continues to be a source of controversy, even though it's constantly being put in front of us on the internet. As reported by VGC, YouTube has identified Shift Up's new video for "Wanna be in LOVE" as containing "modified or entirely computer-generated audio or imagery." Looking at the video below, you'll easily see that probably none of it was created by human hands.

As you might expect, the comments are not kind to the video. "The price of your RAM just shot up watching this video," one comment reads. "Ah, I see, they're trying to make the Stellar Blade universe a reality," said another.

The video itself adds insult to injury, showing a fake behind-the-scenes report, as well as an inexplicable link with KPop Demon Hunters. This is unlikely to spoil people's enthusiasm for Stellar Blade: Blood Rain, but it hasn't really boosted enthusiasm either.